Local News
Simkin Centre staff have been doing a fabulous job dealing with the demands placed on them by COVID-19
By BERNIE BELLAN
The role that Personal Care Homes have been playing in the COVID-19 pandemic is a crucial one.
We’ve all heard about the horror stories associated with seniors’ homes in other jurisdictions – especially Quebec, so it’s natural for anyone in Manitoba who has a loved one in a PCH to be especially concerned about the heightened risks associated with those facilities.
Whether it’s good luck or good management – or a combination of the two, we seem to have been spared any serious outbreaks in PCH’s in Manitoba – and none at all in the Simkin Centre.
In our April 15 issue, I reported on some steps that Laurie Cerqueti, CEO of the Simkin Centre, had said were being taken at the Centre in response to what has already begun to emerge as a pandemic here in Manitoba, along with the rest of the country. That article noted that:
“The front entrance is now the only entryway for staff into the building so that we can ensure full screening of everyone entering the building.
“20 extra bedside tables have been ordered to assist with social distancing during resident meal times.
“All vendor supplies are now dropped off only at the receiving entrance and are not being brought into the building as was normally done prior to this.
“A system has been developed for Resident supplies being brought by family. They are now left on a table in the vestibule and items are being wiped down with an antiviral wipe prior to being distributed to the care areas.
“Dr. Koven, our Medical Director, is now the only MD that will be onsite to assess Residents. He does not attend other sites at this time so is less likely to bring COVID-19 into our building. Other MDs will respond to phone calls from nursing and do virtual visits as able.
“Over 95% of all staff have now been trained in feeding and swallowing so that we can all help to ensure that are Residents are being fed. Currently, about 52% of our Residents require assistance with meals. Helping Residents with meals has brought joy and new purpose to staff that would not have previously been involved in Resident care.
“We have prepared for the eventuality that many staff and managers may be living at the Centre. We have ordered extra mattresses for staff to sleep on, purchased toiletries for staff, and purchased portable cell phone chargers.”
On Thursday, May 6, I spoke with Laurie and with Aviva Tabac, Fundraising and Administrative Officer at the Simkin Centre, to find out how things have gone for the 200 residents and 250 staff at the Simkin Centre since that April 15 report.
Laurie Cerqueti began the conversation by saying: “We’re actually doing quite well in many ways and staff have gone above and beyond to do things, to make sure the residents are cared for and fed. We’ve seen a lot of good come out of this.”
I said to Laurie that a recent story in the news about how resident Shirley Kleiman receives visits every day from her husband, Sam, who comes to a window to say hi – and tell her how much he loves her, must have resonated with anyone who saw that story. I wondered how many residents are actually able to be brought to windows to see loved ones?
“Not all residents would go and do the window visits with family,” Laurie answered, “but all of the rooms have windows and all of the windows open so they can get fresh air, but we do the window visits in the atrium area. There are also families that will go to a particular resident’s room and connect there (using cell phones). Anyone on the main floor would have the opportunity to do that.”
I wondered whether the issue of putting cameras into residents’ rooms had come up (stemming from the shocking lack of supervision in certain Quebec nursing homes).
Laurie said: “You mean the ‘nanny cams’? No, we haven’t had that requested, and I think families know we’re doing the best we can – with the Facetiming, Skype or Zoom. Aviva does a Zoom call with a resident here and there have been up to 12 family members participating in that Zoom session.”
Laurie went on to explain that an iPad is brought into residents’ rooms – one at a time, for those interactive sessions, which are all prearranged. “We’ve actually just launched an online booking system for those types of visits,” she explained (including window visits) at www.simkincentre.ca.
I referred to our April 15 article, which referred to staff preparing to sleep over at the centre, if necessary. Although that hasn’t proved necessary, according to what Laurie told me, I wondered about the state of morale among staff in general, considering the extreme stress under which they must be working.
“Actually, I think we have a very high morale now,” Laurie said. “Everybody’s working together – probably better than they ever have been, including a lot of us that wouldn’t typically help with assisting residents with meals. We’re all chipping in to make things work.
“That doesn’t mean that staff aren’t scared,” Laurie added, however. “I think everyone’s a little bit scared, including me and you, Bernie”.
“Yah,” I said, “but I think the level of apprehension must be lower than when the virus first emerged in Manitoba because we seem to have escaped the brunt of it here.”
Have there been any Personal Care Homes in Manitoba that have seen the virus show up, I wondered?
“Yes, there have been,” Laurie responded, “but all sites went into a lockdown some time ago.” She noted that “all staff are required to wear face masks and goggles; staff are screened every time they come to work; we take their temperature; we ask them a series of questions. It would probably be safer here than when you go to the grocery store.
“The other thing we do,” Laurie continued, “is every week we try and show our appreciation for staff so some board members and family members have donated funds, treats or products to help make this happen.”
I wondered about programming for residents – and to what extent there are still programs available?
“All of the programs in the atrium and the multi-purpose room have been canceled,” Laurie answered. “Recreation programming happens on the individual units now or out in the courtyard, where we’re able to physically distance residents one from another. And, any new admissions we would have isolate in their room up to 14 days. Otherwise residents are out and about in their individual units. There are a few residents that are able to make it to the atrium on their own, but there aren’t large groups of them together.”
“What about meals?” I wondered. “Are meals being taken in the residents’ rooms or are they still able to go to the common areas in the units?”
“They are able to go to the common area,” Laurie explained, “but we spread it out so we have ordered extra bedside tables so it’s not as tight as it would normally be where we’d have three to four residents at a table.”
I asked Aviva what else the Simkin Centre has been doing for residents as far as being able to make the time pass under these stressful circumstances?
“The recreation department has stepped up in a huge way,” she began. “They’re running smaller programs on the units now. They have programs that run in the morning and the afternoon. Now, we also have evening and weekend staff that are doing recreation.
“And, even though Steven Hyman (who regularly conducts Shabbat and holiday services at the centre for residents and families) is not able to be here in person, he has been recording videos of services that we show to residents.”
Laurie noted, as well, that “we are having services on the units every Saturday.”
Aviva continued: “The residents are pretty busy. They’re doing art programs, they’re doing bingo, exercise programs…we’ve had musical entertainment.”
“We’ve actually had musicians come to our courtyard,” Laurie noted, “where they play and we open the windows so that the residents can hear the music and see the musicians.”
“What about the financial situation for the Simkin Centre?” I wondered. “How different is it as a result of the pandemic?”
“There are a number of large costs for equipment and supplies – right when it started happening,” Laurie answered, “and there are ongoing costs.”
“And you mean Simkin will have to assume responsibility for those costs – and not the province?” I asked.
“I’m not confident that the province will fund partially or fully any of this,” Laurie said.
“Really – wow!” I said. “You mean it’s all going to fall on to the Personal Care Homes themselves to fund?”
“It could,” Laurie said. “I’m not confident” (that the province will provide the funding).
She added that, in addition to the extra costs imposed on PCH’s for equipment and supplies, “there are all these new rules – if you’ve traveled, you can’t come to work for 14 days; if you have any symptoms you have to go get swabbed, and then you have to have the A-OK, you can come back to work; or people that have pre-existing conditions aren’t able to work. So there are increased staffing costs that we are incurring.”
“Have you had a lot of staff who have been affected by all these new rules?” I asked.
“There would have been, especially in March, which was peak travel season” for a lot of people, “including our staff,” Laurie said.
“We are staying close to the community and I think people are appreciative of the work we’ve been doing here,” Laurie said in conclusion.
Local News
Third annual JFest Winnipeg will be offering programs for all ages
By MYRON LOVE JFest Winnipeg is back with a good variety of musical performances, a book launch, popular Jewish-themed films, children’s activities, and a family-oriented Shabbat dinner.
“JFest,” observes Laura Marjovsky, the Rady JCC Director of Programming, “is an opportunity for our community to experience Jewish art and culture. With our range of JFest events, we are trying to reach out beyond what has been our base audience and appeal to all ages. We have a commitment to bring top notch Israeli performers to share the highest caliber of Israeli entertainment with our audiences.”
The week-long festival (November 14-21) kicks off with a performance by top-ranked Israeli singer-songwriter Harel Skaat. The popular Israeli star began singing as a child. He shot to fame when he finished second in the second season of “Kochav Nolad” – Israel’s version of “American Idol.” His first album was released in 2006 and achieved Platinum status – with one of the songs being ranked as “song of the year.” He followed that up in 2009 with a second album that reached Gold status. In 2010, he represented Israel at the Eurovision competition.
Skaat’s performance is scheduled for the Seven Oaks Performing Arts Centre (which is attached to Garden City Collegiate) beginning at 8:00 P.M. on Saturday, November 14. Patrons will have the opportunity to purchase an enhanced ticket to attend a meet and greet with Harel.
All other JFest programs and activities will be at the Rady JCC.
Music Producer Karla Berbrayer says Ben Caplan’s performance on Saturday, November 21 will also be another highlight. “Ben Caplan redefines what it means to be a modern folk artist,” Berbrayer says. “His music and stories are matched by his larger-than-life stage presence. This concert focuses on how his Jewish upbringing has influenced his entire performance career.”
“Flatland Famous” is returning by popular demand. This quintet, known for its performances at Winnipeg Jets games, will be presenting its concert, “Jewish Soul of Rock and Roll,” on Wednesday, November 18, at 7:30 pm. This year’s show will feature songs by Amy Winehouse, Neil Diamond, Barbra Streisand, Simon and Garfinkel, and other famous Jewish icons.
On Tuesday, November 17, local author Deborah Schnitzer will be taking centre stage with the launch of her new book, “The Woman Who Swallowed West Hawk Lake.” The University of Winnipeg English Professor Emeritus’s new novel explores intergenerational trauma related to Nazi breeding programs. Joining Schnitzer on stage will be a panel of professionals who have experience working with children who have experienced trauma.
And of course, “Best of the Fest” is back. Films to be presented will include“The Floaters” and “We Met at Grossingers,” two wildly popular movies at last spring’s Winnipeg International Jewish Film Festival.
“The Floaters,” to be screened on Monday , November 16 at 7:00 pm is a funny and bang-on depiction of Jewish summer camp culture.
“We Met at Grossingers” is a loving look back at the Borscht Belt in New York’s Catskills, where generations of young Jewish performers earned their dues and developed their acts. The film will be screened on Thursday, November 19 at 7:00 P.M.
On Friday November 20, JFest will host a Family Shabbat dinner featuring Anat Kriger, an Israeli-born, Toronto-based musician, actor, and children’s performer, who has made several appearances in Winnipeg at major communal events.
Kidfest on Sunday, November 15, will be a day-long potpourri of programming that will include live performances, workshops, bouncy castles, games and crafts, and much more.
Readers seeking more information about JFest can contact Laura Marjovsky at 204 477-7539 or lmarjovsky@radyjcc/com
Local News
Hen Mazzig, leading Israeli advocate, makes first Winnipeg appearance
By MYRON LOVE On Tuesday, October 6, a large number of members of our community packed the chapel at the Shaarey Zedek Synagogue, eager to welcome Hen Mazzig in his first appearance in our community.
Over the past few years, the Israeli-born Mazzig – who was appearing at the invitation of our Jewish Federation and Combined Jewish Appeal team – has become one of Israel’s and the Jewish people’s leading advocates on the international stage. His online platforms reach as many 100 million viewers a month with a regular following of almost 1 million. He has been interviewed by numerous leading media outlets and has given addresses at close to 500 universities in recent years.
Mazzig’s presentation in Winnipeg (which was funded by the Asper Family and the Asper Foundation) took the form of a question and answer format with Sarah Mali, the Director General of JFC-UIA (Jewish Federations-United Jewish Appeal) Canada in Israel, asking the questions.
Mali , who was visiting Winnipeg for the third time in the past three years, began by expressing how honoured she felt about having the opportunity to converse with Mazzig – referring to Jewish Federation of Winnipeg President Carrie Shenkarow’s comments regarding Mazzig’s “devotion to Israel and the Jewish people”, his “deep sense of purpose, moral clarity” and “willingness to enter some of the most difficult spaces and conversations.”
The first question that Mali posed to Mazzig was related to his visit to the Canadian Museum of Human Rights and its controversial and one-sided take on the longstanding and ongoing Israeli-Palestinian conflict. She referred to a comment that Mazzig had made on X the day after visiting the museum, in which he wrote that while he “has no problem with people learning about Palestinian history,” he wished that “Palestine Uprooted” didn’t “distort the regional events, including the displacement of 800,000 people just like my grandmother, Hela, who became a refugee when Iraq turned on its Jewish community” post-1948.
“History can only lead to reconciliation when it is told honestly,” he observed. “Otherwise, it is just fuelilng an agenda.”
What most disturbed him about the exhibit, Mazzig told his audience, is that it erased his own family’s history. Expanding upon his family’s roots, he noted that his father’s family came to Israel from Tunisia and his mother’s side from Iraq. He spoke in particular about his maternal grandmother, Hela, who left behind “a beautiful civilization” – Jews had been living and thriving in Iraq since before the Roman destruction of Jerusalem 2000 years ago – to a new land (Israel), where she had to learn a new language (Hebrew) and rebuild her life.
Mazzig added that his grandmother is his anchor in life and the inspiration for all that he has accomplished.
Mali asked Mazzig about his ability to empathize with Palestinians. It was difficult to do, he answered. He got to know Palestinians, he recalled, during the Covid epidemic when he was serving as a medic with the Israel Defense Force and found himself responsible for helping Palestinians through that difficult time and transporting sick Palestinians to Israeli hospitals.
“Even though I fight so hard for Israel,” he observed, it doesn’t mean that I can’t feel empathy for anyone else.”
Mali asked Mazzig how October 7, 2023, changed him.
“I chose not to become a victim,” he said, “but rather to engage more with the world, bear witness, share our stories and talk about genocide. While I was actively advocating for Israel before October 7, I have been much more in demand since. I have become a lot more visible.
”I have found that a lot of people support us,” he continued. “They see what is happening and are on our side.”
On the other hand, he added, a lot of people don’t know anything about Israel. “It is a matter of education,” he said. “I encourage people to go to Israel and talk to Israelis.”
Mali’s last question was what Mazzig means when he writes that “I promise to love being Jewish ten times more than anyone hates me for it.” What does it mean to him to love and find joy and happiness in being Jewish”, she added?
It means cherishing our rich history, Mazzig responded, enjoying Shabbat dinners with family and friends, celebrating all of our holidays and traditions.
“The Jewish People have been through so much over the past 2000 years,” he said. “Many people have tried to destroy us, but we have survived. We are arisen from the ashes numerous time and continued to move forward. Not only are we still here but we have returned as an independent people living again in our ancestral homeland.”
Also addressing the audience at the Shaarey Zedek was Steven Shulman, the president and CEO of the Jewish Federations of Canada. Shulman heaped much praise on our Jewish community in Winnipeg.
“Winnipeg is special,” he noted, “not just in Canada but worldwide. Your CJA campaign continues to be the most successful in North America. You have an outstanding CEO (of the Jewish Federation of Winnipeg) in Jeff Lieberman, who is universally respected.”
He further praised Gray Academy and our community’s highly successful GrowWinnipeg campaign – which has attracted thousands of new families to our community over the past 25 years.
He noted that he was particularly impressed with how our community has come together to protest the biased Nakba exhibit at the Canadian Museum for Human Rights.
He also spoke of the many supporters that we have among non-Jewish Canadians – singling out, as an example, the police officer in Belleville who put his own life on the line protecting the city’s only Jewish congregation from a terrorist attack during yom tov services.
The last word went to Jeff Lieberman, who thanked all the members of our community who have contributed to the CJA campaign this year, as well as our many non-Jewish friends who continue to stand with Israel and the Jewish community.
Local News
Enrolment in videographer/photographer Jeff Gordon’s education programs growing exponentially
By MYRON LOVE When last I spoke with local videographer/photographer Jeff Gordon early last year, he had just launched his new training program for budding photographers and videographers. Now, about 20 months later, he is happy to report that his new course has grown well beyond his original expectations.
“My program has already graduated more than 100 students – with another four sessions beginning in September,” says the founder of JAG Videos and Photography. “I have recently introduced a new training program geared to organizations and businesses and have digitized my courses so that they can be accessed from anywhere in the world.”
What is unique about what Gordon is doing in that this is the only educational program that combines photography and video. “Up until now, the only options for anyone interested in learning the art of photography or making videos has been either Red River College or the University of Winnipeg,” Gordon pointed out in that earlier Post interview. “I recognized a niche here and my goal is to fill this gap.”
He launched his educational initiative in mid-January in his new studio behind his north River Heights home with three classes a week – one strictly for teenagers – over 16 weeks.
“The response exceeded my expectations,” he said in that earlier interview. “We sold out quickly and I have a waiting list. I am teaching the students everything I know about photographer and videography. The curriculum is easy to follow.”
Gordon’s interest in photography and videography – and teaching, he recalled, came about through his previous career as a musician. The graduate of the Hebrew Bilingual program at Brock Corydon Elementary School, and later, Shaftesbury High School – began playing drums in high school.
After high school, he enrolled at the Los Angeles Music Academy. In 2006, he graduated from the jazz program at Grant MacEwan University in Edmonton. His professional credits include 16 years as a drummer with the Sarah Sommer Chai Folk Ensemble, and five years as a member of a touring band called “Driver.”
It was while performing with “Driver” that he began doing videography. “I have always been fascinated by technology,” Gordon said. “While on tour, I began making videos of our live concerts. I would set up four or five cameras to record the shows.”
In 2014, Gordon took the plunge and dove into photography and videography full time with the founding of JAG Videos and Photography. He started with weddings and gradually started to develop a commercial and corporate clientele. He reported that he does a lot of head shots for businesses. He has also done a number of TV spots for Global and Corus.
Gordon’s curriculum is his own creation, based on his experience and a previous training manual he wrote years ago for an entirely different group of students: drummers.
“I used to have as many as 40 students at a time,” he recalled. “I really enjoy teaching. I love expounding on subjects I am passionate about.”
Gordon’s first foray into teaching had a focus on helping businesses and organizations, government departments and agencies enhance their online presence.
“Increasingly, we are in a digital world,” he points out. “Businesses need staff who are adept at making videos and taking photographs. Companies need staff who are able to create videos for them to promote the business online. I can customize my training programs to the needs of my clients to create their own social media and marketing materials.”
Gordon notes that this outreach wasn’t initially part of his expansion plans. “I had people coming to me for this training because there is no one else providing this kind of education,” he observes.
Gordon’s major new development this fall is that he has built and launched a full digital version of his course – which he calls The JAG Creator Academy. “Going digital has opened the training up beyond Winnipeg and makes it available to people globally,” he points out.
“I developed a website, filmed all my tutorials and recorded the video,” he says.
“I even have a sponsor for it,” he adds. (That would be Evoto – an AI-powered photo editing software built specifically for professional photographers.)
The program is only available in English but, Gordon reports, there has been a lot of interest so far.
The next stage in the evolution and growth of Gordon’s move into education will be a program which will coach businesses on SEO (Search Engine Optimization) – and which will involve helping businesses access Google and get their name at the top of search results.
“SEO is what has helped my business stay at the top of Google (searches) and in demand all these years,” Gordon notes. “I am running ads for my new SEO programming on Facebook and Instagram. I am anticipating that I will draw clients from across Canada and the United States.”
While he is still in demand locally as a photographer and videographer, he notes, the education side has also become a full-blown business of its own and, he reports, he is looking to hire additional staff.
As well, he is continually adding new topics and courses to his offerings.
Readers who may be interested in contacting Jeff can find him through his website, which is www.jagvideos.com.
