Local News
Simkin Centre staff have been doing a fabulous job dealing with the demands placed on them by COVID-19

By BERNIE BELLAN
The role that Personal Care Homes have been playing in the COVID-19 pandemic is a crucial one.
We’ve all heard about the horror stories associated with seniors’ homes in other jurisdictions – especially Quebec, so it’s natural for anyone in Manitoba who has a loved one in a PCH to be especially concerned about the heightened risks associated with those facilities.
Whether it’s good luck or good management – or a combination of the two, we seem to have been spared any serious outbreaks in PCH’s in Manitoba – and none at all in the Simkin Centre.
In our April 15 issue, I reported on some steps that Laurie Cerqueti, CEO of the Simkin Centre, had said were being taken at the Centre in response to what has already begun to emerge as a pandemic here in Manitoba, along with the rest of the country. That article noted that:
“The front entrance is now the only entryway for staff into the building so that we can ensure full screening of everyone entering the building.
“20 extra bedside tables have been ordered to assist with social distancing during resident meal times.
“All vendor supplies are now dropped off only at the receiving entrance and are not being brought into the building as was normally done prior to this.
“A system has been developed for Resident supplies being brought by family. They are now left on a table in the vestibule and items are being wiped down with an antiviral wipe prior to being distributed to the care areas.
“Dr. Koven, our Medical Director, is now the only MD that will be onsite to assess Residents. He does not attend other sites at this time so is less likely to bring COVID-19 into our building. Other MDs will respond to phone calls from nursing and do virtual visits as able.
“Over 95% of all staff have now been trained in feeding and swallowing so that we can all help to ensure that are Residents are being fed. Currently, about 52% of our Residents require assistance with meals. Helping Residents with meals has brought joy and new purpose to staff that would not have previously been involved in Resident care.
“We have prepared for the eventuality that many staff and managers may be living at the Centre. We have ordered extra mattresses for staff to sleep on, purchased toiletries for staff, and purchased portable cell phone chargers.”
On Thursday, May 6, I spoke with Laurie and with Aviva Tabac, Fundraising and Administrative Officer at the Simkin Centre, to find out how things have gone for the 200 residents and 250 staff at the Simkin Centre since that April 15 report.
Laurie Cerqueti began the conversation by saying: “We’re actually doing quite well in many ways and staff have gone above and beyond to do things, to make sure the residents are cared for and fed. We’ve seen a lot of good come out of this.”
I said to Laurie that a recent story in the news about how resident Shirley Kleiman receives visits every day from her husband, Sam, who comes to a window to say hi – and tell her how much he loves her, must have resonated with anyone who saw that story. I wondered how many residents are actually able to be brought to windows to see loved ones?
“Not all residents would go and do the window visits with family,” Laurie answered, “but all of the rooms have windows and all of the windows open so they can get fresh air, but we do the window visits in the atrium area. There are also families that will go to a particular resident’s room and connect there (using cell phones). Anyone on the main floor would have the opportunity to do that.”
I wondered whether the issue of putting cameras into residents’ rooms had come up (stemming from the shocking lack of supervision in certain Quebec nursing homes).
Laurie said: “You mean the ‘nanny cams’? No, we haven’t had that requested, and I think families know we’re doing the best we can – with the Facetiming, Skype or Zoom. Aviva does a Zoom call with a resident here and there have been up to 12 family members participating in that Zoom session.”
Laurie went on to explain that an iPad is brought into residents’ rooms – one at a time, for those interactive sessions, which are all prearranged. “We’ve actually just launched an online booking system for those types of visits,” she explained (including window visits) at www.simkincentre.ca.
I referred to our April 15 article, which referred to staff preparing to sleep over at the centre, if necessary. Although that hasn’t proved necessary, according to what Laurie told me, I wondered about the state of morale among staff in general, considering the extreme stress under which they must be working.
“Actually, I think we have a very high morale now,” Laurie said. “Everybody’s working together – probably better than they ever have been, including a lot of us that wouldn’t typically help with assisting residents with meals. We’re all chipping in to make things work.
“That doesn’t mean that staff aren’t scared,” Laurie added, however. “I think everyone’s a little bit scared, including me and you, Bernie”.
“Yah,” I said, “but I think the level of apprehension must be lower than when the virus first emerged in Manitoba because we seem to have escaped the brunt of it here.”
Have there been any Personal Care Homes in Manitoba that have seen the virus show up, I wondered?
“Yes, there have been,” Laurie responded, “but all sites went into a lockdown some time ago.” She noted that “all staff are required to wear face masks and goggles; staff are screened every time they come to work; we take their temperature; we ask them a series of questions. It would probably be safer here than when you go to the grocery store.
“The other thing we do,” Laurie continued, “is every week we try and show our appreciation for staff so some board members and family members have donated funds, treats or products to help make this happen.”
I wondered about programming for residents – and to what extent there are still programs available?
“All of the programs in the atrium and the multi-purpose room have been canceled,” Laurie answered. “Recreation programming happens on the individual units now or out in the courtyard, where we’re able to physically distance residents one from another. And, any new admissions we would have isolate in their room up to 14 days. Otherwise residents are out and about in their individual units. There are a few residents that are able to make it to the atrium on their own, but there aren’t large groups of them together.”
“What about meals?” I wondered. “Are meals being taken in the residents’ rooms or are they still able to go to the common areas in the units?”
“They are able to go to the common area,” Laurie explained, “but we spread it out so we have ordered extra bedside tables so it’s not as tight as it would normally be where we’d have three to four residents at a table.”
I asked Aviva what else the Simkin Centre has been doing for residents as far as being able to make the time pass under these stressful circumstances?
“The recreation department has stepped up in a huge way,” she began. “They’re running smaller programs on the units now. They have programs that run in the morning and the afternoon. Now, we also have evening and weekend staff that are doing recreation.
“And, even though Steven Hyman (who regularly conducts Shabbat and holiday services at the centre for residents and families) is not able to be here in person, he has been recording videos of services that we show to residents.”
Laurie noted, as well, that “we are having services on the units every Saturday.”
Aviva continued: “The residents are pretty busy. They’re doing art programs, they’re doing bingo, exercise programs…we’ve had musical entertainment.”
“We’ve actually had musicians come to our courtyard,” Laurie noted, “where they play and we open the windows so that the residents can hear the music and see the musicians.”
“What about the financial situation for the Simkin Centre?” I wondered. “How different is it as a result of the pandemic?”
“There are a number of large costs for equipment and supplies – right when it started happening,” Laurie answered, “and there are ongoing costs.”
“And you mean Simkin will have to assume responsibility for those costs – and not the province?” I asked.
“I’m not confident that the province will fund partially or fully any of this,” Laurie said.
“Really – wow!” I said. “You mean it’s all going to fall on to the Personal Care Homes themselves to fund?”
“It could,” Laurie said. “I’m not confident” (that the province will provide the funding).
She added that, in addition to the extra costs imposed on PCH’s for equipment and supplies, “there are all these new rules – if you’ve traveled, you can’t come to work for 14 days; if you have any symptoms you have to go get swabbed, and then you have to have the A-OK, you can come back to work; or people that have pre-existing conditions aren’t able to work. So there are increased staffing costs that we are incurring.”
“Have you had a lot of staff who have been affected by all these new rules?” I asked.
“There would have been, especially in March, which was peak travel season” for a lot of people, “including our staff,” Laurie said.
“We are staying close to the community and I think people are appreciative of the work we’ve been doing here,” Laurie said in conclusion.
Local News
Newly announced Vivian Silver Centre for Shared Society to further former Winnipegger’s lifelong efforts to foster Jewish-Arab co-operation in Israel
By MYRON LOVE Vivian Silver (oleh Hashalom) devoted her life to working toward dialogue and collaboration between Arabs and Jews in Israel. The culmination of her efforts was the Arab-Jewish Center for Empowerment, Equality, and Cooperation – Negev Institute for Strategies of Peace and Economic Development (AJEEC-NISPED), which she co-founded 25 year ago with her sister peace activist, Dr. Amal Elsana Ahl’jooj.
Tragically, Vivian was of the 1,200 Israeli Jews, Bedouin and foreign farm workers who were slaughtered during the Hamas-led pogrom of October 7, 2023.
Last month, AJEEC-NISPED announced plans to create the Vivian Silver Center for Shared Society in her memory – a new national hub for Jewish-Israeli Arab collaboration and social innovation in Be’er Sheva – backed by an initial $1 million donation from UJA-Federation of New York, along with support from the Meyerhoff Foundation, the Gilbert Foundation, and other philanthropic partners committed to strengthening shared society in Israel.
“It’s a great honor and a beautiful gesture,” comments Vivian’s son, Yonatan Zeigen, “and I hope it will be a central building for civil society, both in the physical sense, that it will become a substantial home for the organization and for other initiatives that will use the spaced and also symbolically, as a beacon for this kind of work in the specific location in the Negev.”
As this writer noted n an article earlier this year in relation to the announcement of the launch of the Vivian Silver Impact Award by the New Israel Fund (NIF) – of which she was a long time board member, and which was developed in conjunction with her sons, Yonatan and Chen), Vivian made aliyah in 1974. She first went to Israel in 1968 – to spend her second year at university abroad at the Hebrew University of Jerusalem, studying psychology and English literature.
In an article she wrote in 2018 in a publication called ”Women Wage Peace,” she related that during her final year at the University of Manitoba, she was among the founders of the Student Zionist Alliance on campus and was invited to its national conference in Montreal. There she met activists in the Habonim youth movement who planned on making aliyah and re-establishing Kibbutz Gezer. The day she wrote her last university exam, she boarded a flight to New York to join the group.
She spent three years in New York, where she became involved in Jewish and Zionist causes, including the launch of the Jewish feminist movement in America.
“It was a life-changing period,” she recalled. “I came to understood that in addition to being a kibbutz member, I was destined to be a social change and peace activist.”
Vivian and her group made aliyah in 1974 and settled on Kibbutz Gezer. In 1981, she established the Department Promoting Gender Equality in the Kibbutz Movement. She moved to Kibbutz Be’eri near the Gaza border in 1990, along with her late husband, Lewis, and their two sons
In 1998, Vivian became the executive director of the Negev Institute for Strategies of Peace and Development in Beer Sheva, an NGO promoting human sustainable development, shared society between Jews and Arabs, and peace in the Middle East. Soon after, she was joined by Amal Elsana Alh’jooj as co-directors of AJEEC-NISPED, winning the 2011 Victor J. Goldberg Peace Prize of the Institute for International Education.
In the article she wrote for “Women Waging Peace,” she noted that “while we later focused on empowerment projects in the Bedouin community in the Negev, initially we worked with Palestinian organizations on joint people-to-people projects. I spent much time in Gaza until the outbreak of the second intifada. We continued working with organizations in the West Bank. I personally know so many Palestinians who yearn for peace no less than we do.”
According to a report in the Israeli newspaper Arutz Sheva, in the November 24th edition, the Vivian Silver Centre – which is expected to open in the spring – will be located within AJEEC-NISPED’s soon-to-open AJEEC House, and will provide a permanent home for programs that promote equality, leadership, and cooperation among Israel’s diverse communities.
“The Vivian Silver Center for Shared Society, within AJEEC’s headquarters, “the Arutz Sheva report noted, “will serve as a regional platform for dozens of Israeli Arab and Jewish social organizations. Through AJEEC’s educational, vocational, and leadership programs, the center will support thousands of young adults each year – offering mentorship, professional training, and opportunities for cross-cultural collaboration.
“These programs,” the report continued, “already reach more than 15,000 participants nationwide, helping young people integrate into higher education and meaningful employment while narrowing social and economic gaps.”
AJEEC House is located in Be’er Sheva’s Science Park, near Ben-Gurion University. The three-storey AJEEC House has been designed to foster cooperation and dialogue. It will host community partnerships, provide shared workspaces for social entrepreneurs, and serve as a hub for initiatives addressing social and economic development across the Negev and beyond.
Readers who may be interested considering a donation can dial into NISPED’s website – – for further information.
Local News
Stanley Schwartz- it’s a long way from Waterloo
By GERRY POSNER For Stanley Schwartz, it all began on Waterloo Street. For those who remember the 1950s and 60s – take yourself back to the south end of Winnipeg. Waterloo between Corydon and Fleet had enough Jewish families to form its own High Holiday congregation. That is to say, there were a whole bunch of Jewish families there. Not quite McAdam Avenue in the north end – but close enough. One such family was that of Harold and Faye Schwartz, along with their children: Anita, Ruth, and Stanley.
Stanley graduated from Kelvin High School. In fact, he played football for the Kelvin Clipper. In addition, he was a participant in typical Jewish teen activities at the time, particularly AZA. He had a wide network of friends, some of whom remain vital connections to this day. Remember, in those days, there were no cell phones, no internet, and barely the beginnings of TV. So, as a teenage boy, Stanley spent a lot of time with his buddies.
Stanley went on to the University of Manitoba from where he graduated law in 1967. That was Stanley’s first step into a career that lasted close to 50 years. His second big step was his decision to forgo an offer to become a partner in a well known and established law firm in Winnipeg, and instead, go out on his own in a shared space arrangement. The shared space arrangement lasted several years and, during that time, he also opened up an office in Morris, Manitoba. Morris was once home to several Jewish families, but not when Stanley moved there to live.
Along his way to practicing law, Stanley got married – to the former Shirley Hooper, a woman originally from England who had moved to Vancouver and whom Stanley met by chance in Hawaii. They were blessed with two children and now have five grandkids. But the family did not end up in Winnipeg. In what was a huge life changing decision at that time, Stanley and Shirley boldly packed up their belongings and moved to Vancouver. Now, some of the thinking that entered into this move might well have been Shirley’s lack of fondness for the Manitoba winters (even though she had formed close relationships with many people in Winnipeg at that time – relationships she still maintainsto this day). But Stanley was also open to a fresh start in a new place. That decision, looking back on it now in 2025, was a wise one for both Stanley and Shirley Schwartz. For starters, who knew that Vancouver would explode with an immigrant population and with it, a dramatic increase in the value of property, caused in part by non-residents buying up land and buildings in Vancouver? Aside from that, Stanley had a specialty in his practice of law that was a perfect fit for Vancouver’s growing population- family law.
For the entirety of his legal career, Stanley focused on matrimonial law in every aspect, not the least of which was litigation. As a former lawyer myself, let me say that if there is an area of law filled with tension, aggravation, and sadness, it surely must be the field of marriage, children and custody battles, access, division of assets and all that goes with those issues. You often are not just a lawyer, but also a psychologist, father confessor and a lot more. You really have to be able to be able to watch some of the worst in humanity. And you have to be ready to, as they say, “ go for the jugular.”
You may never have to do it, but you have to be ready. Stanley Schwartz was ( nd remains so this day, in my view) on the face of it, not a likely candidate to be thought of as aggressive.That is because he was then and still is now, a friendly guy who does not seem to be one cut out for courtroom battles. But clearly, he was able to be “ rough and tough” when he had to be. When I asked Stanley what advice he would give to somebody wanting to employ him in a family law situation, he was quite frank. His immediate response to these kinds of clients was: “If you want a war, the winners will be two people -the two lawyers. The losers will be your children ( f there are kids in the picture.”)
Stanley might still have been at it, but he had medical issues relating to his back over a period of many years. He has had three spinal surgeries, and none of them has really worked satisfactorily. Standing for periods of time was hard for Stanley. He says he knew it was time to give up his practice of law when one day in court six or seven years ago, while he was in argument, he leaned against the dais and the judge told him that it was ok for him to sit down and argue. That episode confirmed what he had thought for a while: time to call it a day and a career. So with two metal rods in his back and pain in his legs, Stanley retired.
Though no longer involved in the legal world, Stanley has managed, very easily he would add, to settle into his non working life with as much travel as he and Shirley are able to do. That travel includes trips back to Winnipeg, also Winnipeg Beach – where he spent much of his youth. His visits also include time with his sister, Anita Ruth Neville, a name not exactly unknown to Manitobans given her role as the 26th Lieutenant Governor for the Province of Manitoba. And, with one daughter in Toronto, Shirley and Stanley also make regular stops in that city to see his family there.
Not that long ago, Stanley stepped into the world of octogenarians. He is quick to say that getting old is not for sissies, but at the same time, he is one to embrace what each phase of his life has brought.
Local News
Farah Perelmuter – a former Winnipegger in the spotlight
By GERRY POSNER From the north end of Winnipeg, Garden City to be exact, comes yet another Winnipeg woman who has almost singlehandedly built a prosperous business in Toronto – almost out of the blue. And who is this Winnipeg woman? None other than Farah Perelmuter, bornFarah Vinsky, the oldest of Toby and Irv Vinsky’s three daughters.
Farah attended Talmud Torah and Joseph Wolinsky Collegiate, also spent a year at the University of Winnipeg Collegiate. Upon graduation from high school, Farah took a gap year in Toronto working in the modelling industry. During that year, she had a chance to visit Western University in London, Ontario. That visit inspired her to apply there and, after one year at the University of Winnipeg, she was off to Western. Interestingly, not that long ago, Farah served on the Western Alumni Board – a role she filled for six years.
As a teenager in Winnipeg, Farah indicated that she had an entrepreneurial gene, as evidenced by her creating what was a “ self development “ program for teenage girls. When she started that program, Farah was all of 16 and was already working in her spare time in a modelling agency. When she came to Toronto after her graduation from university, she began working at a marketing agency, but the desire to be her own boss was so strong that, in 1995, Farah, along with her husband, Martin Perelmuter, started a business known as “ Speakers Spotlight.”
The business’s purpose was to bring prominent speakers to address audiences at locations all over the world. The couple initiated the business right from the spare bedroom in their apartment – with only one phone and one computer. Worse than that, Farah and her husband had no clients, no experience, no staff and, of course – no money. What they had was a clear vision. That vision was to put the right speaker in front of the right audience and, if they could do that, the impact would be significant and lasting. They also had so little business experience that they tried out different ways of doing things in their business and were not afraid to be innovative. That willingness to create and change likely propelled them speedily into the forefront in their field. As proof of their standing in the industry, Farah and Martin were selected twice as Entrepreneurs of the Year by Ernst and Young.
From that modest beginning emerged what is today called “ Speakers Spotlight,” a business that has grown into one of the world’s largest and indeed most respected speakers’ agencies. Farah and Martin have developed a team of people working for and with them (now up to 35 people, who work both in and out of the office) and, as well, they have created an incredible roster of extraordinary speakers. Their list of speakers includes people with deep experience in their respective fields. That combination of prominent speakers and a loyal, dedicated group of people putting the speakers on to platforms has allowed “Speakers Spotlight” to raise the bar of professional service and integrity within the industry. Would you believe 40,000 speaking engagements over 50 countries are now part of the history of a business that started in Farah’s spare bedroom? Just the list of names who have participated with Speakers Spotlight is staggering. Google Speakers Spotlight and I promise you will be overwhelmed, both by the quantity and quality.
Along the way, the company has received numerous awards and accolades. Most importantly, they have, through the various people that have been involved as speakers, helped to plant the seeds for people in the audience to make changes, alter plans and to inspire them to go forward. Sometimes, it’s as little as hearing the right person tell a story that can affect one person and from there, big things often develop. For Farah, that is what keeps her excited about her business.
In 2017, the couple started another business related to the first one, called “ The Spotlight Agency.” This company connects celebrity talent with opportunities all over the world. The talent comes from every area of life including the fields of entertainment, sports, food, decor and more. What the Spotlight Agency does is to unite these personalities to a brand of partnerships, with digital and creator content,TV, streaming, podcasts and publishing.
Even with the real success of Farah’s business ventures, what pushes her are her two children, Jade and Cole, both now in their 20s, and forging their own trails. As well, Farah appreciates from whence she came and she looks forward to what lies ahead. She treasures her return trips to Winnipeg to see her parents, relatives and indeed, old friends. So much is Farah Perelmuter a true Winnipgger that she still roots for the Winnipeg Jets, especially when they play the Toronto Maple Leafs. So, let the spotlight shine on Farah Vinsky Perelmuter.
