Local News
Simkin Centre staff have been doing a fabulous job dealing with the demands placed on them by COVID-19
By BERNIE BELLAN
The role that Personal Care Homes have been playing in the COVID-19 pandemic is a crucial one.
We’ve all heard about the horror stories associated with seniors’ homes in other jurisdictions – especially Quebec, so it’s natural for anyone in Manitoba who has a loved one in a PCH to be especially concerned about the heightened risks associated with those facilities.
Whether it’s good luck or good management – or a combination of the two, we seem to have been spared any serious outbreaks in PCH’s in Manitoba – and none at all in the Simkin Centre.
In our April 15 issue, I reported on some steps that Laurie Cerqueti, CEO of the Simkin Centre, had said were being taken at the Centre in response to what has already begun to emerge as a pandemic here in Manitoba, along with the rest of the country. That article noted that:
“The front entrance is now the only entryway for staff into the building so that we can ensure full screening of everyone entering the building.
“20 extra bedside tables have been ordered to assist with social distancing during resident meal times.
“All vendor supplies are now dropped off only at the receiving entrance and are not being brought into the building as was normally done prior to this.
“A system has been developed for Resident supplies being brought by family. They are now left on a table in the vestibule and items are being wiped down with an antiviral wipe prior to being distributed to the care areas.
“Dr. Koven, our Medical Director, is now the only MD that will be onsite to assess Residents. He does not attend other sites at this time so is less likely to bring COVID-19 into our building. Other MDs will respond to phone calls from nursing and do virtual visits as able.
“Over 95% of all staff have now been trained in feeding and swallowing so that we can all help to ensure that are Residents are being fed. Currently, about 52% of our Residents require assistance with meals. Helping Residents with meals has brought joy and new purpose to staff that would not have previously been involved in Resident care.
“We have prepared for the eventuality that many staff and managers may be living at the Centre. We have ordered extra mattresses for staff to sleep on, purchased toiletries for staff, and purchased portable cell phone chargers.”
On Thursday, May 6, I spoke with Laurie and with Aviva Tabac, Fundraising and Administrative Officer at the Simkin Centre, to find out how things have gone for the 200 residents and 250 staff at the Simkin Centre since that April 15 report.
Laurie Cerqueti began the conversation by saying: “We’re actually doing quite well in many ways and staff have gone above and beyond to do things, to make sure the residents are cared for and fed. We’ve seen a lot of good come out of this.”
I said to Laurie that a recent story in the news about how resident Shirley Kleiman receives visits every day from her husband, Sam, who comes to a window to say hi – and tell her how much he loves her, must have resonated with anyone who saw that story. I wondered how many residents are actually able to be brought to windows to see loved ones?
“Not all residents would go and do the window visits with family,” Laurie answered, “but all of the rooms have windows and all of the windows open so they can get fresh air, but we do the window visits in the atrium area. There are also families that will go to a particular resident’s room and connect there (using cell phones). Anyone on the main floor would have the opportunity to do that.”
I wondered whether the issue of putting cameras into residents’ rooms had come up (stemming from the shocking lack of supervision in certain Quebec nursing homes).
Laurie said: “You mean the ‘nanny cams’? No, we haven’t had that requested, and I think families know we’re doing the best we can – with the Facetiming, Skype or Zoom. Aviva does a Zoom call with a resident here and there have been up to 12 family members participating in that Zoom session.”
Laurie went on to explain that an iPad is brought into residents’ rooms – one at a time, for those interactive sessions, which are all prearranged. “We’ve actually just launched an online booking system for those types of visits,” she explained (including window visits) at www.simkincentre.ca.
I referred to our April 15 article, which referred to staff preparing to sleep over at the centre, if necessary. Although that hasn’t proved necessary, according to what Laurie told me, I wondered about the state of morale among staff in general, considering the extreme stress under which they must be working.
“Actually, I think we have a very high morale now,” Laurie said. “Everybody’s working together – probably better than they ever have been, including a lot of us that wouldn’t typically help with assisting residents with meals. We’re all chipping in to make things work.
“That doesn’t mean that staff aren’t scared,” Laurie added, however. “I think everyone’s a little bit scared, including me and you, Bernie”.
“Yah,” I said, “but I think the level of apprehension must be lower than when the virus first emerged in Manitoba because we seem to have escaped the brunt of it here.”
Have there been any Personal Care Homes in Manitoba that have seen the virus show up, I wondered?
“Yes, there have been,” Laurie responded, “but all sites went into a lockdown some time ago.” She noted that “all staff are required to wear face masks and goggles; staff are screened every time they come to work; we take their temperature; we ask them a series of questions. It would probably be safer here than when you go to the grocery store.
“The other thing we do,” Laurie continued, “is every week we try and show our appreciation for staff so some board members and family members have donated funds, treats or products to help make this happen.”
I wondered about programming for residents – and to what extent there are still programs available?
“All of the programs in the atrium and the multi-purpose room have been canceled,” Laurie answered. “Recreation programming happens on the individual units now or out in the courtyard, where we’re able to physically distance residents one from another. And, any new admissions we would have isolate in their room up to 14 days. Otherwise residents are out and about in their individual units. There are a few residents that are able to make it to the atrium on their own, but there aren’t large groups of them together.”
“What about meals?” I wondered. “Are meals being taken in the residents’ rooms or are they still able to go to the common areas in the units?”
“They are able to go to the common area,” Laurie explained, “but we spread it out so we have ordered extra bedside tables so it’s not as tight as it would normally be where we’d have three to four residents at a table.”
I asked Aviva what else the Simkin Centre has been doing for residents as far as being able to make the time pass under these stressful circumstances?
“The recreation department has stepped up in a huge way,” she began. “They’re running smaller programs on the units now. They have programs that run in the morning and the afternoon. Now, we also have evening and weekend staff that are doing recreation.
“And, even though Steven Hyman (who regularly conducts Shabbat and holiday services at the centre for residents and families) is not able to be here in person, he has been recording videos of services that we show to residents.”
Laurie noted, as well, that “we are having services on the units every Saturday.”
Aviva continued: “The residents are pretty busy. They’re doing art programs, they’re doing bingo, exercise programs…we’ve had musical entertainment.”
“We’ve actually had musicians come to our courtyard,” Laurie noted, “where they play and we open the windows so that the residents can hear the music and see the musicians.”
“What about the financial situation for the Simkin Centre?” I wondered. “How different is it as a result of the pandemic?”
“There are a number of large costs for equipment and supplies – right when it started happening,” Laurie answered, “and there are ongoing costs.”
“And you mean Simkin will have to assume responsibility for those costs – and not the province?” I asked.
“I’m not confident that the province will fund partially or fully any of this,” Laurie said.
“Really – wow!” I said. “You mean it’s all going to fall on to the Personal Care Homes themselves to fund?”
“It could,” Laurie said. “I’m not confident” (that the province will provide the funding).
She added that, in addition to the extra costs imposed on PCH’s for equipment and supplies, “there are all these new rules – if you’ve traveled, you can’t come to work for 14 days; if you have any symptoms you have to go get swabbed, and then you have to have the A-OK, you can come back to work; or people that have pre-existing conditions aren’t able to work. So there are increased staffing costs that we are incurring.”
“Have you had a lot of staff who have been affected by all these new rules?” I asked.
“There would have been, especially in March, which was peak travel season” for a lot of people, “including our staff,” Laurie said.
“We are staying close to the community and I think people are appreciative of the work we’ve been doing here,” Laurie said in conclusion.
Local News
March of the Living 2023 participants form Taste of Hope project to help honour the memory of Holocaust survivor Alex Buckman
By BERNIE BELLAN The March of the Living is an annual two-week international educational program that brings thousands of students and adults to Poland and Israel to study the Holocaust, Jewish history, and the rise of the State of Israel. Founded in 1988, it features a 3-kilometer silent walk from Auschwitz to Birkenau on Yom HaShoah (Holocaust Remembrance Day).
Attendees on the march are accompanied by adults, some of whom themselves have been Holocaust survivors.
Following the week in Poland, participants travel to Israel to observe Yom HaZikaron (Israel’s Memorial Day) and celebrate Yom HaAtzmaut (Israel’s Independence Day), marking a journey from darkness to life.
For many years the coordinator of the march in Winnipeg was Roberta Malam, working on behalf of the Jewish Federation of Winnipeg. More recently Abby Flackman filled that role, and now the person in charge is Lindsey Kerr.
Since its inception 37 years ago the March of the Living has become a rite of passage for many young Winnipeg Jews who have been able to participate as an organized group from Winnipeg and combine visits to the death camp at Auschwitz-Birkenau in Poland with the subsequent trip to Israel.
Then – the Covid pandemic hit – in 2020, and the March of the Living was put on hold for two years – in 2020 and 2021.
In 2022, the March of the Living resumed, but there was no organized contingent from Winnipeg participating. (There may have been some Winnipeggers who did go on the march that year, but if there were any they would have been part of a general Canadian group since there was no Winnipeg coordinator that year.)
In 2023, however, once again a very large contingent of young Canadian Jews – 51 altogether, of whom approximately two-thirds were from Winnipeg, went on that year’s March of the Living. That particular march was memorable for many reasons, including the fact it was the last full march since 2019 and was to remain the last march to have an organized Winnipeg contingent in the past six years as the years 2024 and 2025 were interrupted by the war in Gaza. (There were smaller marches held in 2024 and 2025, but again there was no organized contingent from Winnipeg.)
Recently, we were contacted by one of the participants of that 2023 march, Ethan Levene, who asked us whether we’d be interested in running what turned out be a very poignant story about one particular aspect of that 2023 March of the Living.
Here is what Ethan wrote:
“In April 2023, the Coast to Coast Canadian delegation of March of the Living was privileged to travel with Holocaust survivor Alex Buckman (z”l). March of the Living is a Holocaust education trip that allows participants to visit and bear witness to the sites of the Holocaust. Unfortunately, while sharing his story in Poland, Alex passed away. However, the impact he left on us students was immeasurable.
“While speaking to us in Warsaw, Alex told us the story of his Aunt Becky’s gâteau à l’orange (orange cake). While in Ravensbruck concentration camp, his aunt managed to write down this recipe. After his parents’ murder, his Aunt Becky went on to raise Alex after surviving. In addition to sharing his story, Alex tasked us with baking the cake with family and friends.
“Out of this, a group of alumni from our trip have created this project: ‘A Taste of Hope.’ On February 1st, university students from over 5 universities across Canada will come together to bake the gâteau à l’orange and hear Alex’s story. Proceeds from the event and this fundraising page will support the World Federation of Jewish Holocaust Survivors and Descendants. Alex was heavily involved with this organization, whose mission is to both create community for Holocaust survivors and their descendants and educate about the Holocaust to help fight against antisemitism and all forms of bigotry and hate.
“Here is information from our fundraising page for the event – ‘A Taste of Hope’: Fundraising for A Taste of Hope.
Ethan added that “it’s completely student led, all by alumni from our 2023 trip attending university at these various locations across Canada; Winnipeg, London, Kingston, Montreal.”
He also added: “Follow us on instagram@tastehope.“
Here is a link to a CBC story about Alex Buckman: Alex Buckman story
In a subsequent email Ethan gave the names of Winnipeggers who are involved in A Taste of Hope: Ethan Levene (studies at McGill), Zahra Slutchuk, Alex Stoller (studies at Queens), Coby Samphir, Izzy Silver (studies at Waterloo).
He also added names of others who are involved in the project: Jessie Ages, Anneke Goodwin, Lilah Silver, Ella Pertman, Ellie Vogel, and Talia Cherun.
To find out more about March of the Living in Winnipeg go to: March of the Living
Local News
Young Researcher Eryn Kirshenbaum 2025 recipient of the Institute of Cardiovascular Sciences prestigious Dr. T. Edward Cuddy Award
By MYRON LOVE Fifth year University of Manitoba Faculty of Sciences Microbiology student Eryn Kirshenbaum is this year’s recipient of the Dr. T. Edward Cuddy Student Award in recognition of her excellence in research under the supervision of Dr. Inna Rabinovich-Nikitin, Assistant Professor of Physiology and Pathophysiology, University of Manitoba and Principle Investigator in Women’s Heart Health Research at the Institute of Cardiovascular Sciences at the St. Boniface Hospital Albrechtsen Research Centre.
When asked for her reaction to learning she was the 2025 recipient of the student award, Kirshenbaum says “I was so honoured, humbled and excited to have been nominated and then chosen as the recipient out of many well deserving students.”
Rabinovich-Nikitin, Kirshenbaum’s mentor, says “This is Eryn’s third year working in my lab and I am incredibly proud of her for winning the Dr. T. Edward Cuddy Research Award.” She adds: “It is a truly deserved honour. Since joining my laboratory in 2023, Eryn has shown an exceptional combination of technical skill, intellectual curiosity, and professional maturity, becoming an integral contributor to our research on women’s heart health, an area of growing scientific importance that demands both rigorous methodology and a strong understanding of sex-based differences in heart disease.
“Not only has Eryn provided invaluable experimental support, but she has also taken on a leadership role in training new students and has demonstrated a strong commitment to collaboration and mentorship.”
In return, Kirshenbaum notes that she has “learned a lot from Dr. Rabinovich-Nikitin. She is a great mentor and I look forward to learning and growing even more under her leadership”.
The T. Edward Cuddy Award is one of 12 awards presented annually by the Institute of Cardiovascular Sciences in partnership with the University of Manitoba.
The 27th Annual Institute of Cardiovascular Naranjan Dhalla Awards were held on December 2nd and 3rd as part of a two-day conference comprised of a scientific forum and awards ceremony. The awards celebrate the leadership of individuals who have profoundly influenced the advancement of cardiovascular research, medicine and health education, including, in previous years, Nobel Prize winners and Gairdner Award Scholars. The Institute of Cardiovascular Sciences Gold Medal was awarded to Dr. Stanley Nattel, Director of the Montreal Heart Institute for his outstanding contributions to advancements in cardiac arrythmias and patient care.
Eryn Kirshenbaum, the daughter of Barry and Kim Kirshenbaum, says she was always interested in understanding the functioning’s of the human body, in particular the heart, which has fit with her desire to pursue a career in medicine and possibly continued heart health research.
A graduate of the Hebrew Bilingual program at Brock Corydon Elementary School, Ecole River Heights, and Kelvin High School French Immersion, Eryn says that she has always been interested in science, particularly cardiology. She reports that she has assisted as co-author on 5 research papers, including one where she was the primary author, focusing on women’s heart health and how heart disease affects women differently than men. That paper also investigated the connection between disrupted circadian rhythms and heart disease, specifically related to individuals with irregular sleep patterns, such as shift workers.
Eryn notes that, in addition to her university studies and research activities, she works part time as a Medical First Responder with St. John Ambulance – an activity which complements her medical research. “With St. John Ambulance, I have had calls dealing with the early stages of heart attacks and strokes as well as basic first aid,” she notes.
Readers might also run into Eryn at many Jewish celebrations such as Yom Ha’atzmaut, where she helps her dad with the family entertainment business.
While her ultimate goal, she says, is to practice medicine, she adds that she is really enjoying doing research.
Local News
Young entrepreneur Noah Palansky and partner Jordan Davis are the first Winnipeggers to crack Forbes Magazine’s “top 30 Under 30” list
By MYRON LOVE From a very young age, Noah Palansky has demonstrated initiative and leadership. I first met and interviewed Palansky in 2011 at a low point in his life. His mother, Naomi Palansky, had sadly passed away at a young age. The then 12-year-old channeled his mourning into action. With his younger sister, Lexi, by his side – and the support of his father, Bruce – the preteen entered a team in the annual CancerCare Manitoba Foundation Challenge for Life. For the next few years, Palansky’s teams – under the banner, “Kids Count” – raised thousands of dollars for cancer researched.
Fast forward to 2019. Palansky was by then a young adult with a new initiative. The year before, he and a couple of friends had entered a potential business proposal in a competition sponsored by Winnipeg-based North Forge, Canada’s only start up incubator and fabrication lab, and won the top prize.
In that 2019 story, the young entrepreneur recalled how he came up with idea for his new business – TAIV (the AI stands for artificial intelligence). In the spring of 2018, he recounted, at the height of the Winnipeg Jets playoff run, he and his girlfriend were watching the game on a big screen while having drinks in a restaurant when an ad appeared onscreen promoting a rival restaurant and advertising the same drink he was imbibing – at a lower price.
“That ad gave me the germ of an idea,” he said in that earlier interview. “I immediately spoke to the restaurant manager and asked how he felt about the ad,” he recalls. “He was not pleased.”
That germ of an idea has developed into a highly successful new business venture. The idea that was put into practice has landed Palansky and his partner, Jordan Davis, on Forbes Magazine’s 30 Under 30 list in the Marketing and Advertising category. The duo are the first Winnipeg-based entrepreneurs to have received this honour.
“It came as a complete surprise,” Palansky responds. “We had no advance notice that we were even being considered for this recognition.”
Since TAIV officially launched in 2021, the company – still based in Winnipeg – has grown to a workforce of about 80 – most of whom are based here. Palansky notes that TAIV also has sales offices in New York, Chicago and Los Angeles.
In the past four years, TAIV has built a presence in nearly 5,000 venues across the United States. The company works with brands like Coke, Pepsi, Netflix, T-Mobile, FanDuel, Fox, and United Airlines.
“The way this works,” Palansky explained to this writer in 2019, “ is that if you are in Boston Pizza, for example, watching a Jets game and a commercial comes on, our software will switch the commercial to an ad for Boston Pizza.
“We make a little box that sits between your cable box and the TV. Our box can detect when a commercial is coming on and switch the ad out for one promoting the restaurant or store the box is in.”
For larger enterprises, Palansky notes, TAIV produces a web app that allows the company to switch its own in-house ads for the ads that would be appearing on screen.
In a statement by North Force celebrating Palansky and Davis’ achievement, Palansky is quoted as saying that “the Forbes achievement offered a rare moment to pause and reflect.
“There are very few moments where a third party reaches out and says, ‘We’ve noticed what you did, and we think it’s awesome.’ This felt like one of those rare moments.”
The North Forge report also sees the recognition as a win for the community.
“I wish we had more Winnipeg entrepreneurs on the global stage because it’s really good for the local ecosystem,” Palansky is quoted as saying. “I’m trying to do what I can to help others get off the ground.”
Palansky and Davis are looking forward to going to Phoenix in April for the official presentation.
He adds that TAIV continues expanding across North America, strengthening partnerships, and onboarding advertisers as the network grows. For local venues or businesses interested in installing TAIV or exploring advertising opportunities, the company welcomes inquiries at hello@taiv.tv.